In an industry like event management, relationships with clients vary tremendously from hugely formal/businesslike to far out casual or anything in-between.
Though, from an outsider’s perspective, event planning agencies put out a casual image, a formal attire is best suited for most of the corporate events – which comprise of an official business environment.
Here comes the need for the on-site event team to be dressed appropriately for the event – a small but important detail that often gets overlooked.
Your event team can follow a particular dress code, which looks sharp yet advertises your own brand in a tasteful way. However, professional does not always mean monotonous or stodgy; it’s fine to allow a bit of personal interests to mix with professionalism.
The members in your event team should be dressed in a monochrome, so they have the right mix of being visible to the client or guests when required; and to avoid standing out too much in the crowd. Generally, black is an industry standard – feminine tailored cuts for women are preferred and they can have the company’s logo on them.
You can get as creative as you like with the style of these staff dresses – as long as your event team finds them comfortable, and they look presentable. These details go a long way in establishing a brand recall with your clients and attendees.